Introduction
Kozlovna Apropos is a stylish Czech restaurant located in Prague’s historic center. It serves delicious Czech cuisine, fresh draft beer, all while offering a warm, welcoming atmosphere for locals and international visitors. The restaurant attracts families, casual diners, and international guests looking for an authentic Czech experience.
As they sought to update their digital presence and improve the attraction and service of their customers, they reached out to us.
Kozlovna Apropos needed a website that worked as a true extension of the restaurant.
The goal was clear: present the menu, interior, and location in a way that felt inviting and effortless. As tourism continues to grow and guest habits shift toward mobile research, therefore, this website is mobile-first, supports six languages, and guides visitors toward reservations without difficulty.
Our Approach
We worked closely with the team to understand their goals and we dedicated deep research into understanding visitor habits and their preferences . Our core idea was simple: let the space and the food lead, and remove every obstacle between the guest and their decision to visit.
We followed Kozlovna’s franchise branding guidelines while refining the visual language. Colors, typography, and layout were carefully balanced to feel traditional without feeling old-fashioned. The familiar Czech aesthetics met modern UI standards.
The collaboration was direct and efficient, every choice served a clear purpose: make the experience intuitive.
We developed a website designed around real guest behavior. Interior and exterior photography bring the atmosphere online. Location, contact details, and reservation access are always one tap away. The website works smoothly across devices and supports group reservations and private bookings.
Impact
After launch, Kozlovna Apropos saw stronger engagement from online visitors and an increase in reservation requests, especially from international guests. The website now supports daily operations while strengthening the restaurant’s reputation with both tourists and locals.
”Professional and proactive approach. Warpaint helped us with the menu, advertising graphics and the creation of new websites. The website looks and works exactly as we imagined and he also takes care of maintenance and updates. If something is needed, I call and they solve everything immediately. We are very satisfied and can only recommend them.” - Simona Machajova, Kozlovna Apropos