Rebuilding a Martial Arts Digital Platform
Established in the early 1990s by SAS veteran and public speaker Robin Horsfall, London Karate is a family-run martial arts school operating across multiple venues in West London. To support their growing network of locations and classes, the school needed a digital experience that could match their expansion. The focus was turning a complex web of locations, belt ranks, and schedules into a smooth, intuitive journey for new students. They reached out to us for a complete overhaul of their digital experience that will transform their multi-variable class selection into a modern booking journey.
We re-engineered London Karate’s digital platform from the ground up, prioritizing intuitive navigation and user experience. We audited their existing site architecture, redesigned the sitemap, and built a custom booking framework capable of handling layered criteria like location, time slots, and experience level effortlessly. The resulting site pairs clear, structured pathways for new and returning students with dedicated spaces for instructor profiles, venue details, and an integrated gear shop, delivering a friction-free transition from browsing to training.
"Warpaint were of huge support through the entire process of creating a new website for us and making it live. They listened carefully to what we wanted to achieve and created a fantastic new site for us. Nothing was too much trouble and they were always on hand to answer any questions for us. We were kept up to date with every stage of the site creation. The transferring from the old website to new was effortless. We would 100% recommend Warpaint Creative Agency."
Annabelle Horsfall, Director at London Karate Limited